Business Intercultural Communication Research Paper

Business Intercultural Communication - Research Paper Example Business intercultural communication is an effective tool for the organizations in order to achieve their objectives along with attaining various accomplishments with regard to performing the international business operations. The effective use of communication within the organization and identification of various cultural norms of the country of operation is the basic elements for the organizations in terms of trading on a global basis (US Department of State, â€Å"Intercultural Business Communication Tips†). Communication Style The verbal and non-verbal communications are the important aspects of conveying information. The communication style incorporated in the business activities in the UK can be considered as an explicit form of conveying information through utilizing both the verbal as well as non-verbal communication. The communication style employed in the UK has been observed as to be simple and uncomplicated while conveying any information to others. The sense of hu mor of the British people is also a major element in terms of making just about any proposal or in terms of the decision-making process. From the perspective of non-verbal communication, the British people are especially undemonstrative with regard to keeping their emotions concealed from other people by not making anyone uncomfortable for their own problem (s). The reserved nature among the people within the British culture highlights their respect to the person to whom they are communicating with (Kowol & Szumiel, â€Å"United Kingdom: communication, negotiations and cultural background†). With this concern of communication style that is followed by the British people are the major concerns for the IBM US employees. Therefore, it is important for the employees of IBM to make use of straightforward communication style along with using a minimum number of physical gestures. The undemonstrative nature of hiding the personal feelings is also an important element to be recognize d by the IBM employees of the US in terms of communicating with the British people (Kowol & Szumiel, â€Å"United Kingdom: communication, negotiations and cultural background†). Business Culture in the UK Hofstede’s Model of Cultural Dimension Power Distance Index (PDI) The power distance index can be determined as a preliminary model in the approach of Hofstede’s cultural dimension. In this context, the index represents the value of hierarchical relationship along with admiration for the authorized person or group. The model refers to the measure of inequality that exists within the culture or country. With this concern, the UK scores low in this index and organizations in the UK believe in innovative and creative strategies rather than following the traditional business approach (Hofstede, â€Å"National Culture†). Individualism (IDV) The individualism dimension within the workforce can result in higher productivity along with providing strengths to eac h individual in a community. However, the high level of individualism dimension can bring about a poor connectivity or deficiency in interpersonal communication with people outside close friends or family members or groups.

Marketing at Walmart Essay Example | Topics and Well Written Essays - 500 words

Marketing at Walmart - Essay Example Many of the items were brand names and appeared to be of quality. Nevertheless, the prices were exceptionally low. They also offered a guarantee to match any competitor's prices. This seemed like a successful way to bring shoppers into the store. The store was full of customers even though it was late in the evening. I should stress that prices were exceptionally low. Even at a large hardware or grocery store the prices would probably have been about 20 per cent higher. The store was laid out in an intuitive manner. Similar items were grouped together. Electronics were in one clearly marked area. Food was in a separate corner of the store, as were the gardening supplies. Large signs directed customers to the appropriate sections of the store where they could find the items they required. No one appeared to be lost or confused. It took a few minutes to orient oneself in a store that enormous but it was relatively simple to find items. There were multiple displays which drew the custom er's eye to the excellent deal available. Clearly the manager had chosen attractive, useful products to discount and had set them aside to advertise to customers. The sales items were obvious and fit in well with the idea of the store as a general retailer where anything was available. These sales made sense. Most of the sales approach was laid-back.